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3 Big Ideas 💡The big ideas from The Copywriters Handbook • Writing to sell is different from writing to communicate. Writing to sell is a specific skill that can be developed. • Your headline is the important part of your copy. When you have written your headline, you have spent eighty cents out of your dollar. If you haven’t done some selling in your headline, you have wasted 80% of your client’s mon
drea Taylor-Cummings⭐ Toby's Rating: 8/10 - Recommended For: Leaders3 Big Ideas 💡1. There are four habits that show you how to have successful relationships: 1- Be curious, not critical. 2 - Be careful, not crushing. 3 - Ask, don't assume. 4 - Connect before you correct.2. Manage the Emotional Bank Account. This is important to create the foundation for successful relationships. If you make more withdra
Another great episode of The Tim Ferris Show. This time with CEO of Spotify Daniel Ek.Here are 5 lessons learned from CEO Spotify Daniel Ek.1. Be clear on your role in meetings 2. The leadership approach that got you here, won't get you there. 3. Make authenticity your leadership style 4. Manage constraints to enable creativity 5. Share strategic context Be clear on your role in meetingsDaniel shares a great example of why it's important to be clear on your role in meetings. Inspired by Silicon
A comparison of Tiny Habits vs Atomic Habits. Both of these books have the potential to transform your life in dramatic ways. This comparison includes the big ideas and best quotes.
A collection of the best habit books to transform your habits. The books cover the models, the practice and the science. Each of these habit books has the potential to transform your life in dramatic ways.
5 Leadership Lessons:1. Pressure doesn't lead you to success. It often moves you away from your goals. You must focus on making the environment fun and enjoyable. The team must want to be there.2. Amplify the good. There are always things that be improved but don't overlook the positives.3. The best teams eat together. Mealtime is one of the most important times for team bonding. Create the time and space for your team to eat together.4. Ability is not enough. High Performance is more than just
The big ideas, best quotes and top takeaways from Noise by Daniel Kahneman. You'll how not only biase but noise is a big problem in human judgement. You'll also learn how to identify noise and take steps to reduce unwanted noise.
The big ideas and best quotes from Katy Milkman's book How to Change. You'll learn the 8 traps that prevent you from changing and the antidotes that can help.
One of the biggest challenges leaders face is saying No. Saying Yes can be easy but saying no fills most people with dread!The very thought of saying no literally brings most people physical discomfort.Leaders have good reasons to fear saying no. We worry we’ll miss out on a great opportunity. We’re scared of rocking the boat, stirring things up, burning bridges. We can’t bear the thought of disappointing customers and management. None of this makes you a bad person. It’s a natural part of being
Happy Friday,This weeks insights include: • Are you an Essentialist? 💡 • The dictionary definition of coaching is wrong 😱 • Atomic Coaching: Don't Give Advice 🎯
With Gratitude,TobyAre you an Essentialist? 💡
This week I read Essentialism by Greg McKewon. Essentialists focus on the vital few rather than the trivial many.Here's a story from the book that might be familiar:I once worked with an executive team that needed help with their prioritisation. They were struggling to identify the top fi
deas 💡Book Summary Essentialism by Greg McKeown • By focusing on the few vital things over the trivial many, you can increase your contribution to the world. • Almost everything in life is noise. Very few things are essential. • If you don’t prioritise your life, someone else will.2 Most Tweetable Quotes 💬If you don’t prioritise your life, someone else will.Live by design, not by default.Toby's Top Ta
Agile Coaches can increase their impact by developing Professional Coaching Skills. Many don't even realise there is a difference. In this article, I share the key contrasts between them and three way's you can develop professional coaching skills.