Articles
5 articles
Learn how to brand, position and market yourself and your products. These 5 books contain decades of wisdom to help you increase reach and impact. Learn the importance of making your customer the hero, crafting compelling copy and discovering your customers most critical problems.
Learn the importance of Empowered Product Teams and how to enable them in your organisation. This summary explores the big ideas and actions you can take to make this a reality. This includes the importance of product strategy, coaching and leadership.
Is your organisation seeking to move from Projects to Products? If so, this article shares 5 anti-patterns that will impede your ability to transform and 5 patterns which will help.
The 3 Big Ideas, 2 most compelling quotes and 1 takeaway from How to lead in Product Management by Roman Pichler. Essential reading for all Product Managers.
Product Backlog, Product Owner, Product Management, Minimum Viable Product. These are just a few examples of how product is referenced across agile literature.Despite it’s frequency, one of the most common questions I’m asked: What is a Product?This is a critical question, especially for organisations who look to become product centric, organising their teams and delivery around their core products. These organisations may establish Product Owners so it’s sensible to think, what product will the