
Behaviour-By-Example – How to behave during coronavirus
The Coronavirus has been a great demonstration of how difficult drive behaviour change. Yesterday the UK Government mandated stricter policies to restrict movement after many people across the country continued to socially mingle.In order for behaviour to happen the following needs to occur:Behaviour happens when motivation & ability & prompt converge at the same moment (B=MAP)
BJ Fogg – Tiny HabitsTo date the government has relied on the motivation to “protect the NHS” for behaviour change.We s










