Charles Duhigg · printable PDF
Supercommunicators cheat sheet
Duhigg's book is strongest on why conversations go wrong. This one-pager is the bit I take into the room: which conversation is this, and am I in the same one as everyone else?
Notes by Toby Sinclair. Pair with the full Supercommunicators summary.
What's on the sheet
- 01 Name the conversation typeAsk which layer is live: practical (what's this about?), emotional (how do we feel?), or social (who are we?).
- 02 Helped, hugged, or heardMatch the want before you offer a plan.
- 03 Match before you moveSynchronise: same pace, same layer, then the next step.
- 04 Ask for feelings, not factsQuestions about how they feel about their work beat questions about the CV.
- 05 Thirty-second prepJot down a few topics you would like to discuss before you start. The list often never comes up. The conversation still goes better.
- 06 Prove you are listeningShow you heard their needs, goals, beliefs, and emotions — then share yours.
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Practice, not theory
You've just read how to have the conversation. Reading isn't practising.
Supercommunicators is a playbook. Real Talk Studio is the driving test — try the same conversation against an AI counterpart before it happens for real.