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Develop High-Peformance Coaching Culture

The best leaders are great coaches. This ICF certified 12-week program will teach you practical coaching skills to lead better. Learn how to use powerful questions, active listening, self-awareness to grow others.


You'll be known as a leader who helps people reach their peak performance, at work and home. 

Is Coaching right for your workplace?


Help People Succeed

Use coaching to help people find their purpose and peak performance.


Develop Workplace Joy

Create environments where people find joy and fulfilment.


Be a Catalyst for Change

Help people find their "why" and overcome the fear of change.


Create Winning Teams

Build individuals and teams with a coaching style of leadership.


Lead Authentically

Coaching is at its heart, a human and authentic leadership style.


Maximise Performance

Help people find their daily 1% improvement.

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Program Glimpse

The 12 weeks are structured into 6 Coaching Sprints. The benefit of this approach is that it helps you put learning into practice. Less theory, more action = Learning.


Coaching Foundations

  • Describe your coaching identity and how your personal values align with coaching.

  • Evaluate different definitions of coaching and what coaching is needed in your context.

  • Use 7 coaching questions within a conversation.


Coaching Presence

  • Demonstrate active listening in coaching conversations

  • Demonstrate empathy and understanding

  • Implement a coaching agreement

  • Design a listening habit

  • Describe why advice often fails

  • Support clients in building actions.

  • Use Implementation Intentions to explore actions

  • Evaluate the impact of 3 coaching techniques

Designing Actions



Goal Setting and Career Coaching

  • Use perceptual positions technique to explore perspectives

  • Design a career coaching conversation

  • Use the Grow Model to structure a coaching conversation

  • Describe the different types of goals a client might have


Coaching Situations in the Workplace

  • Evaluate when a professional coaching approach is most suitable

  • Describe other forms of helping in the workplace

  • Describe why coaching is effective in the workplace

  • Evaluate how coaching fits into a style of leadership

  • Use the wheel of work coaching technique


Coaching for Relationships

  • Evaluate coaching relationship dynamics with the drama triangle

  • Critique responses to challenging coaching situations


Mindset: Values, Assumptions and Beliefs

  • Use coaching to help a client understand their values

  • Identify the role values play in personal change

  • Evaluate ways to help clients overcome limiting beliefs


Enabling Behaviour Change

  • Help client to integrate new awareness, insight or learning into their worldview and behaviors

  • Design coaching conversation to identify behaviour change options

  • Describe common barriers in behaviour change

  • Evaluate different ways to celebrate change and growth

  • Ask questions to encourage the client to take accountability

Want a sneak peek?
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Sample Leading with Coaching in this free program. Daily challenges are delivered by email to help you build the skills of coaching.


Each day you'll learn coaching skills: Asking powerful questions, Active listening and Self-Awareness.

Who is your coach?

Hello 👋

I'm Toby Sinclair, the creator and coach of this Program.

I'm a Business Executive based in London. I've worked in Product and Tech organisations in various roles for the past 15yrs.


I have a unique blend of skills and experience that I've used to build this program. I spent 7 years working as a software developer and over the past 7 years, I've been focused on the psychology of organisational performance.

I've been coaching professionally across many organisations. I've coached CIO's, product teams and everyone in between.

I'm a Professional Certified Coach (PCC) with the International Coaching Federation. Sadly many coaches are not professionally trained. To get this credential means I've completed 125hrs of training and delivered over 500hrs coaching conversations.

I believe that your role as a leader is to create an environment that unlocks the potential in people. You can do this best by mastering high impact coaching skills.

If you'd like to know more, here is my story.

Toby Sinclair

"Toby is a great coach. He models and exemplifies what good coaching looks like. It's really empowering to experience how coaching can help uncover an issue and find a way forward"

- Casey Karye-Haddy, Senior Director at Travelers

Whats included?

Here is what is included within the program

8 x Live Training Sessions (32hrs total)

Each live training session will blend a mix of theory and practice. In a dynamic learning environment, you'll learn quickly the science and practice of coaching. All training is delivered via Zoom.


10hrs Coach Mentoring

After completion of the live training session, every student will receive mentoring. This enables you to get real-time feedback, explore tricky scenarios and get advice on your options. 6hrs will be completed in a group setting and 4hrs one-on-one.


32hrs Guided Learning

I've distilled the best ideas from 100's leadership and coaching models into small, actionable challenges. The program consists of 30 coaching challenges. These are designed to be small in size but big on impact. You'll complete these in your own personal notion workspace.


The program is delivered in English

Apply for the Program

The program is currently full.

To find out about the next cohort please complete this short application form.

Flexible pricing plans will be offered based on demand.

A limited amount of spaces in each cohort are reserved for those who don't have the means right now to fund the program. Please indicate in your application if you'd like to apply for this.

  • Whats time commitment is needed?
    Each each 2 week sprint you'll need allocate about 4 hours. The challenges are intended to be completed within your day-to-day work. So it shouldn't take extra time. However, you do need to allocate some time to read through the challenge content and take time for post-reflections.
  • What is coaching?
    Ask 100 people what coaching is and you'll get 100 different answers. The type of coaching explored within this program is to help you lead better. I focus more on the core skills of coaching, less on the theory and models. The core skills of coaching are: aksing powerful questions, active listening and self-awareness.
  • How do the challenges work?
    The program consists of 30 coaching challenges. These are small exercises that enable you to practice the skills of coaching. You'll complete these challenges as part of your day-to-day work. For example, one of the challenges you will practice using 7 coaching questions. Each challenge includes a learning outcome, a set of resources including videos and the activity itself.
  • What is Notion?
    You'll be given a personal digitial workspace for the program. This is hosted on a tool called notion. To setup an account is free and it works across all device platforms. Instructions will be shared in the welcome email.
  • Is this course certified?
    At this point no. I'm working on a certified course with the International Coaching Federation which will be avaliable in 2022.
  • What is the refund policy?
    Your Leading with Coaching investment is 100% risk free. If you engage with the program materials and executive coaching sessions, yet are unsatisfied in any way, your purchase will be refunded.
More Questions?

Send me your questions and queries below and I'll aim to respond within 24hrs.

Thanks. I aim to respond within 24hrs.

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