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Become The Leader Everyone Wants

The best leaders are great coaches. This 12-week program will teach you practical coaching skills to lead better. Learn how to use powerful questions, active listening, self-awareness to grow others.


You'll be known as a leader who helps people reach their peak performance, at work and home. 

Students from:

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walmart logo
travelers logo
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Is Leading with Coaching right for you?


Help People Succeed

Use coaching to help people find their purpose and peak performance.


Develop Workplace Joy

Create environments where people find joy and fulfilment.


Be a Catalyst for Change

Help people find their "why" and overcome the fear of change.


Create Winning Teams

Build individuals and teams with a coaching style of leadership.


Lead Authentically

Coaching is at its heart, a human and authentic leadership style.


Maximise Performance

Help people find their daily 1% improvement.

Anchor 1

I now have a full toolkit of different approaches to mentoring & coaching that I didn't have before.

Casey Karye-Haddy, Travelers.

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Program Glimpse

The 12 weeks are structured into 6 Coaching Sprints. The benefit of this approach is that it helps you put learning into practice. Less theory, more action = Learning.


Coaching Foundations

  • Describe your coaching identity and how your personal values align with coaching.

  • Evaluate different definitions of coaching and what coaching is needed in your context.

  • Use 7 coaching questions within a conversation.


When to coach, when not to coach

  • Evaluate the differences between the coaching style of leadership vs command and control.

  • Build a framework to help you decide when to coach vs mentor.

  • Design ways to gather feedback on your leadership effectiveness.

  • Create a repository of great coaching questions for different situations

  • Build awareness of how others see you compared to how you see yourself

  • Identify how you can build an active listening habit

Building the coaching habit



Coaching Context

  • Evaluate the differences between individual and team coaching to understand what's most needed in your context

  • Solve the dilemma when someone doesn't want to be coached or seems "uncoachable"

  • Design a coaching exercise for someone you are working with


Challenge and Conflict

  • Handle difficult situations such as conflict and challenging personal situations

  • Design tough feedback conversations where you may need to be direct and give difficult feedback

  • Help people manage their emotions in difficult situations (including your own!)



  • Use playful and creative approaches in your coaching

  • Identify your style of coaching and how you can connect with your values

  • Plan what habits you need to maintain after the coaching program concludes

Leading with coaching bio 1

Casey Karye-Haddy
Senior Director


The biggest takeaway was how to be more deliberate in asking questions rather than simply taking the easy path of offering advice.

Leading with coaching bio 2

Jack Parr
Senior Product Manager


I used to dread some 1:1s. I now enjoy all of my 1:1s, I have to speak less in them and they are more effective.

Leading with coaching bio 3

Dominc Clark-Abdullah
Agile Coach


I've learned the skills of professional coaching which have improved my leadership influence.

Whats included?

Here is what is included within the program

6 x One-On-One Executive Coaching Sessions

At the end of each 2-week coaching Sprint, you will have a 1hr coaching session. 6 coaching sessions in total. This will amplify your learning and help you grow. Learn the power of coaching through coaching.

Value £3000


30 Coaching Challenges

I've distilled the best ideas from 100's of leadership and coaching models into small, actionable challenges. The program consists of 30 coaching challenges. These are designed to be small in size but big on impact. You'll complete these in your own personal notion workspace.

Value £495

3 x Coaching Skills Workshops

Access 3 x 2hr group workshops that go deeper into specific aspects of coaching. A great opportunity to meet like-minded leaders on this journey too. All course participants get access to the Leading with coaching private community.

Value £995

Lead with Coaching

The program is currently full.

To find out about the next cohort please complete this short application form.

Flexible pricing plans will be offered based on demand.

A limited amount of spaces in each cohort are reserved for those who don't have the means right now to fund the program. Please indicate in your application if you'd like to apply for this.


If you want to turbocharge your leadership to impact the world and serve others, you can do no better than master the art of coaching. From this program, you'll be competent and confident in practical coaching skills that will make a real difference in you and your team.

Vaughn Marles, Senior Commercial Manager at Exinity

Who is your coach?

Hello 👋

I'm Toby Sinclair, the creator and coach of this Program.

I'm a Business Executive based in London. I've worked in Product and Tech organisations in various roles for the past 15yrs.


I have a unique blend of skills and experience that I've used to build this program. I spent 7 years working as a software developer and over the past 7 years, I've been focused on the psychology of organisational performance.

I've been coaching professionally across many organisations. I've coached CIO's, product teams and everyone in between.

I'm a Professional Certified Coach (PCC) with the International Coaching Federation. Sadly many coaches are not professionally trained. To get this credential means I've completed 125hrs of training and delivered over 500hrs coaching conversations.

I believe that your role as a leader is to create an environment that unlocks the potential in people. You can do this best by mastering high impact coaching skills.

If you'd like to know more, here is my story.

Toby Sinclair

"Toby is a great coach. He models and exemplifies what good coaching looks like. It's really empowering to experience how coaching can help uncover an issue and find a way forward"

- Casey Karye-Haddy, Senior Director at Travelers

Coaching can make a huge difference to relationships and business outcomes.

Jack Parr, Product Manager at Prima

  • Whats time commitment is needed?
    Each each 2 week sprint you'll need allocate about 4 hours. The challenges are intended to be completed within your day-to-day work. So it shouldn't take extra time. However, you do need to allocate some time to read through the challenge content and take time for post-reflections.
  • What is coaching?
    Ask 100 people what coaching is and you'll get 100 different answers. The type of coaching explored within this program is to help you lead better. I focus more on the core skills of coaching, less on the theory and models. The core skills of coaching are: aksing powerful questions, active listening and self-awareness.
  • How do the challenges work?
    The program consists of 30 coaching challenges. These are small exercises that enable you to practice the skills of coaching. You'll complete these challenges as part of your day-to-day work. For example, one of the challenges you will practice using 7 coaching questions. Each challenge includes a learning outcome, a set of resources including videos and the activity itself.
  • What is Notion?
    You'll be given a personal digitial workspace for the program. This is hosted on a tool called notion. To setup an account is free and it works across all device platforms. Instructions will be shared in the welcome email.
  • Is this course certified?
    At this point no. I'm working on a certified course with the International Coaching Federation which will be avaliable in 2022.
  • What is the refund policy?
    Your Leading with Coaching investment is 100% risk free. If you engage with the program materials and executive coaching sessions, yet are unsatisfied in any way, your purchase will be refunded.
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