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Coaching Skills For People Who Lead Change

Limited time only

A 12-week experiential program to help you develop skills to lead change. Focused on habit formation, not knowledge acquisition, so that you can become the coach everyone wants.​

Why Coaching?

The pace of change is accelerating. Every week there are new technology innovations, new competitors and new ways of working.

The most influential leaders in organisations are those who can lead at speed. The pace of change requires leadership at all levels, not just senior management. CTO's, Product Leaders, Team Members, Managers, Scrum Masters and Coaches. All of these are crucial leadership roles in fast-paced organisations.

Command and Control leadership styles are not effective in leading change. Instead, a coaching style of leadership has been shown to create better change outcomes. Leaders who coach master these three skills: Active Listening, Asking Coaching Questions and Increasing Self-Awareness.

By mastering these skills you'll become a leader everyone wants to work with. People will feel heard, respected, motivated and inspired when they work with you. As a result, you'll inspire teams of engaged people that deliver big business results.

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The problem with traditional coaching programs.

It's likely you have already started to learn about coaching. You probably faced the same challenge I did. Content that's theoretical and hard to put into practice.

Research in 2006 from BlessingWhite suggested that 74% of Managers had some form of coaching training. Only 23% of people coached by managers who attended the course thought the coaching had a significant impact on performance. 10% of coachees actually claimed the coaching got worse.

The problem with many coaching courses:

  • Overly theoretical and too complicated. Too much focus on models and frameworks.

  • Not delivered within the workplace context. The role leaders perform in organisations requires a specific type of coaching.

  • Too much focus on individuals. Not enough on teams and organisational challenges.

  • Expensive. A typically coaching certification program costs anywhere up to $10,000.

  • The seemingly simple behaviour change of giving a little less advice and asking a few more questions is surprisingly difficult. You’ve spent years delivering advice and getting promoted and praised for it.

Coaching is best learned through doing it.

This Program is for Leaders who want to.....


Help People Succeed

Use coaching to help people find their purpose and performance.


Develop Workplace Joy

Create environments where people find joy and fufilment.


Be a Catalyst for Change

Create change by unlocking the potential of others.


Create Winning Teams

Unlock the performance of teams by coaching.


Lead Authentically

Align your leadership with your core values and beliefs.


Maximise Performance

Help everyone maximise their performance by unlocking their potential.

What's included?

This program is curated insights from my 10+ years of coaching leaders at all levels of organisations. I've taken the best of the professional coaching world and curated specifically for leaders working in a fast-paced workplace.



  • 12 Weeks

  • 6 Coaching Sprints

  • 5 Coaching Challenges per Sprint

  • 100 Coaching Resources

  • 6 one-on-one coaching sessions

Challenges are focused on helping you build the core skills of coaching: active listening, asking powerful questions and self-awareness.

At the end of each Sprint, we'll have a one-on-one coaching session. This will help you reflect on what you've learned. We'll also explore your values, beliefs and strengths so that you can take the personal journey of becoming a better coach.

As a result of this 12-week program you will be able to:

  1. Design coaching conversations for common scenarios such as goal setting, behaviour change and conflict.

  2. Construct good coaching questions that help unlock new thinking.

  3. Demonstrate multiple levels of listening, not just what is said, but also whats unsaid.

  4. Evaluate how you need to change in order to help others change too.

  5. Identify when to ask vs tell, coach vs mentor, lead vs follow.

What are the coaching challenges?

The coaching challenges are designed to help you develop the core skills of coaching: active listening, asking powerful questions and self-awareness.

The challenges will be applied in your work context. You'll immediately gain value by using the skills you learn in real situations. It equips you to handle the most tricky people situations leaders face. The times when it's not your software malfunctioning but your people. You'll learn how to use coaching skills to debug these tricky situations.

An example challenge is where you use the 7 coaching questions from The Coaching Habit, within a conversation at work. After completing this challenge you'll reflect on what you learned and what you can do next.

You'll complete 5 challenges in a sprint. Over the course of 6 sprints, you'll complete 30 challenges.

As part of the program, you'll be set up with a personal digital workspace on Notion. A customised Kanban board will allow you to track your progress. You'll also have a personal journal to capture reflections. You will also get access to an extensive resources list to support your learning.

Who is the creator?

Hello 👋

I'm Toby Sinclair, the creator of this Program.

I'm a Business Executive based in London. I've worked in Product and Tech organisations in various roles for the past 15yrs.


I have a unique blend of skills and experience that I've used to build this program. Software Development, Professional Coaching and Management.

I've been coaching professionally now for 6 years across many organisations. I've coached CIO's, product teams and everyone in between.

I'm a Professional Certified Coach (PCC) with the International Coaching Federation. Sadly many coaches are not professionally trained. To get this credential means I've completed 125hrs of training and delivered over 500hrs coaching conversations.

My philosophy of chnage is coaching. I believe that your role as a change agent is to create an environment that unlocks the potential in people.

If you'd like to know more, here is my story.

Toby Sinclair
Limited Time Beta-Access

The coaching program is 12 weeks. This is split into 6, 2-week coaching sprints. Each sprint you'll complete 5 coaching challenges. You'll need to allocate about 4hrs every Sprint for these challenges. It's expected that you'll do these challenges as part of your day-to-day work with colleagues. At the end of each sprint, we'll have a 1hr one-on-one coaching session.

For a limited time only, I'm releasing a free beta version of this program for early adopters.

In return for access, all I ask is that you provide feedback. You can help make this a program helpful for other leaders.

To join complete the form below. I'll be in touch with more joining instructions.

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